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SPORTS × AI INTELLIGENCE

The state of
sports in AI.

See who stands out, where visibility diverges, and how AI presence compares with social. A clearer view of the published sports benchmark.

Published entities381245 teams · 120 players · 16 leagues & conferences
Frozen questions87One consistent benchmark
AI models4Claude · Gemini · OpenAI · Perplexity
Published observationOct 31, 2026Core v2 · Current publication
THE SIGNAL

What stands out in this observation

Published Core data
Largest AI / social gap

Jackson Chourio

MLB
AI Visibility0.0
Social Presence100.0

100.0 points separate the two signals. Social presence exceeds AI visibility in this observation.

Largest absolute gap among publicly rankable teams and players. These are score levels, not changes.

Widest peer-leader margin

Dallas Cowboys

NFL
56.7point lead

Dallas Cowboys scores 95.1 in AI Visibility, ahead of Kansas City Chiefs at 38.4.

Compared within the same entity type and peer group; not a cross-league dominance claim.

Strong on both signals

Golden State Valkyries

WNBA
AI Visibility20.3
Social Presence67.1

Both signals reach at least 20.3. A useful counterpoint to the largest AI / social gap.

Selected by the strongest lower score across AI Visibility and Social Presence; no new composite score.

Leading conference signal

Southeastern Conference

College conferences
100.0AI Visibility

The highest published AI Visibility among college conferences in this observation.

League and conference AI scores remain separate from recorded social momentum. No league BX is published.

BOWSTONE DISCOVERY

Discovery in AI

The Minnesota Vikings led the team results, while Jeffery Simmons led the athlete results in Bowstone's inaugural Discovery observation.

Observation: October 31, 2026Window: October 4 through October 31, 2026, inclusiveInaugural observation

NFL athletes

  1. 01
    Jeffery Simmons14 selections · 4 providers · Discovery identity
    45.8
  2. 02
    Jalen Hurts8 selections · 4 providers
    31.7
  3. 03
    Marvin Harrison Jr.9 selections · 4 providers · Discovery identity
    27.5
  4. 04
    Quenton Nelson9 selections · 4 providers · Discovery identity
    16.7
  5. 05
    J.J. McCarthy6 selections · 4 providers · Discovery identity
    15.0

NFL teams

  1. 01
    Minnesota Vikings20 selections · 4 providers
    74.2
  2. 02
    Chicago Bears13 selections · 4 providers
    33.3
  3. 03
    San Francisco 49ers12 selections · 4 providers
    29.2
  4. 04
    Cleveland Browns11 selections · 4 providers
    24.2
  5. 05
    Kansas City Chiefs6 selections · 4 providers
    17.5

Discovery measures spontaneous prominence in rank-weighted AI answers about a frozen 28-day window. Scores summarize selections across six scored prompts and four providers. They do not measure popularity, predict commercial value, or establish the real-world facts behind a model's explanation.

THE LEADERS

A snapshot of the front of the field

Browse all entities

Teams in AI

Top 5 teams / programs · AI Visibility

  1. 1Dallas CowboysNFL95.1
  2. 2Los Angeles LakersNBA91.1
  3. 3New York YankeesMLB89.7
  4. 4Inter Miami CFMLS71.4
  5. 5Toronto Maple LeafsNHL65.1
Explore the full rankings

Players in AI

Top 5 eligible players · AI Visibility

  1. 1LeBron JamesNBA94.0
  2. 2Shohei OhtaniMLB78.9
  3. 3Caitlin ClarkWNBA78.0
  4. 4Patrick MahomesNFL71.7
  5. 5Stephen CurryNBA69.2
Explore the full rankings

Teams across both signals

Top 5 teams / programs · BX Overall

  1. 1Dallas CowboysNFL62.3
  2. 2Los Angeles LakersNBA59.2
  3. 3New York YankeesMLB58.3
  4. 4Inter Miami CFMLS47.1
  5. 5Toronto Maple LeafsNHL42.7
Explore the full rankings
THE LANDSCAPE

Visibility is not evenly distributed

362 publicly rankable teams & players

Where the scores sit

AI Visibility · 0–100

Number of entities in each score band.

Median AI Visibility0.0
Score 50 or higher19 / 362

Two views of the field

Average AI Visibility within each published, publicly rankable entity type.

Teams / programs6.4
245 eligible entities
Players8.5
117 eligible entities

These averages describe this benchmark’s composition. They are not a like-for-like league ranking. Player eligibility and cohort minimums still apply.

WHAT TO NOTICE

Read the signals together.

AI and social tell different stories

Jackson Chourio has a 100.0-point gap. Compare both measures before drawing a conclusion about overall presence.

The middle matters, too

The median AI Visibility is 0.0 among 362 publicly rankable teams and players. The leaders alone do not describe the whole field.

A zero has a specific meaning

250 eligible entities have zero AI Visibility in this observation. This describes the benchmark result, not the absence of a fan base or real-world value.

THE NEXT CHAPTER

Movement within Core

AI Visibility changes against the comparable prior Core observation.

Compare current entities