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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
LeBron James
NBA · Player

LeBron James

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

61.1Published composite · 0–100

AI Visibility

94.0#1 in NBA · AI Visibility

Social Presence

0.02 of 2 platforms comparable

Week-over-week

+1.2BX Overall points

AI Visibility +1.9 points

BX Overall History

Oct 31, 2026BX Overall

Peer Rank

View all rankings →
#1

AI Visibility among NBA players

Comparable playersAI rankBX Overall
Stephen Curry#245.0
Giannis Antetokounmpo#319.2
Kevin Durant#414.6
Luka Doncic#511.1

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
100.0
90.0
Global reach
100.0
85.0
Cultural relevance
100.0
100.0
Commercial appeal
85.0
60.0
Recognition
100.0
100.0

Analyst note

Oct 31, 2026

Leading peer-group AI Visibility

LeBron James records 94.0 AI Visibility, ranking #1 among eligible NBA players. Social Presence is 0.0 and BX Overall is 61.1. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
153,604,329
Prior recorded followers2026-10-24
153,658,016
-53,687 followers-0.035%

X

Comparable weekly observations
Latest recorded followers2026-10-31
55,350,594
Prior recorded followers2026-10-24
55,389,985
-39,391 followers-0.071%
Published Social Presence 0.02 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.
Partners

Brand partners & sponsors

Recorded active relationships · separate from Core scoring

  • NikeEndorsement

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 1

claude-sonnet-5

Most recognizable active NBA player due to decades of stardom and media presence.

No cited sources supplied

Gemini Rank 1

gemini-3.8-flash

He is widely regarded as one of the greatest basketball players of all time and maintains unmatched mainstream celebrity and name recognition across North America.

No cited sources supplied

OpenAI Rank 1

gpt-6-sol

He leads active NBA players in U.S. name recognition, a useful proxy for recognition among North American sports fans. (yougov.com)

58 cited sources

Perplexity Rank 1

sonar-pro

He remains the most recognizable active NBA player among North American sports fans, with the highest U.S. fame and popularity ratings.[3]

10 cited sources