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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Dallas Cowboys
NFL · Team / program

Dallas Cowboys

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

62.3Published composite · 0–100

AI Visibility

95.1#1 in NFL · AI Visibility

Social Presence

1.42 of 2 platforms comparable

Week-over-week

+0.5BX Overall points

AI Visibility 0.0 points

BX Overall History

Oct 31, 2026BX Overall

Peer Rank

View all rankings →
#1

AI Visibility among NFL teams

Comparable teamsAI rankBX Overall
Kansas City Chiefs#225.0
New England Patriots#314.1
Green Bay Packers#414.2
Philadelphia Eagles#510.9

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
100.0
100.0
Global reach
95.0
45.0
Cultural relevance
100.0
95.0
Commercial appeal
100.0
100.0
Recognition
100.0
90.0

Analyst note

Oct 31, 2026

Leading peer-group AI Visibility

Dallas Cowboys records 95.1 AI Visibility, ranking #1 among eligible NFL teams. Social Presence is 1.4 and BX Overall is 62.3. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
5,086,349
Prior recorded followers2026-10-24
5,076,721
+9,628 followers+0.190%

X

Comparable weekly observations
Latest recorded followers2026-10-31
4,156,229
Prior recorded followers2026-10-24
4,157,158
-929 followers-0.022%
Published Social Presence 1.42 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 1

claude-sonnet-5

Widely considered 'America's Team' with the largest and most recognized fanbase in the NFL.

No cited sources supplied

Gemini Rank 1

gemini-3.8-flash

Widely known as 'America's Team,' the Cowboys consistently lead the NFL in brand valuation, television ratings, and general public awareness across North America.

No cited sources supplied

OpenAI Rank 1

gpt-6-sol

Their long-standing national profile makes them one of the NFL’s most recognizable teams. (spglobal.com)

32 cited sources

Perplexity Rank 1

sonar-pro

The Cowboys remain the NFL’s most broadly recognized brand in North America, supported by their “America’s Team” identity and massive media footprint.[4]

10 cited sources