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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Toronto Maple Leafs
NHL · Team / program

Toronto Maple Leafs

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

42.7Published composite · 0–100

AI Visibility

65.1#1 in NHL · AI Visibility

Social Presence

1.12 of 2 platforms comparable

Week-over-week

-0.7BX Overall points

AI Visibility -0.7 points

BX Overall History

Oct 31, 2026BX Overall

Peer Rank

View all rankings →
#1

AI Visibility among NHL teams

Comparable teamsAI rankBX Overall
New York Rangers#230.9
Montreal Canadiens#324.6
Boston Bruins#420.4
Chicago Blackhawks#510.9

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
100.0
0.0
Global reach
100.0
0.0
Cultural relevance
100.0
0.0
Commercial appeal
85.0
0.0
Recognition
80.0
0.0

Analyst note

Oct 31, 2026

Leading peer-group AI Visibility

Toronto Maple Leafs records 65.1 AI Visibility, ranking #1 among eligible NHL teams. Social Presence is 1.1 and BX Overall is 42.7. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
1,623,972
Prior recorded followers2026-10-24
1,621,244
+2,728 followers+0.168%

X

Comparable weekly observations
Latest recorded followers2026-10-31
1,880,726
Prior recorded followers2026-10-24
1,880,928
-202 followers-0.011%
Published Social Presence 1.12 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 1

claude-sonnet-5

One of the NHL's Original Six teams with a massive, historic fanbase across North America.

No cited sources supplied

Gemini Rank 5

gemini-3.8-flash

The quintessential hockey brand in Canada with enormous media presence, broad international merchandising, and widespread recognition across North American sports media.

No cited sources supplied

OpenAI Rank 1

gpt-6-sol

They combine high recognition in U.S. polling with a large following across Canada. (yougov.com)

35 cited sources

Perplexity Rank 1

sonar-pro

The Maple Leafs have the highest measured fame among NHL teams in the United States and are the league’s most valuable franchise.[3][2]

10 cited sources