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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Patrick Mahomes
NFL · Player

Patrick Mahomes

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

46.6Published composite · 0–100

AI Visibility

71.7#1 in NFL · AI Visibility

Social Presence

0.02 of 2 platforms comparable

Week-over-week

-0.2BX Overall points

AI Visibility -0.3 points

BX Overall History

Oct 31, 2026BX Overall

Peer Rank

View all rankings →
#1

AI Visibility among NFL players

Comparable playersAI rankBX Overall
Travis Kelce#241.5
Josh Allen#320.6
Lamar Jackson#46.4
Jalen Hurts#55.2

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
90.0
20.0
Global reach
90.0
15.0
Cultural relevance
85.0
15.0
Commercial appeal
90.0
35.0
Recognition
95.0
60.0

Analyst note

Oct 31, 2026

Leading peer-group AI Visibility

Patrick Mahomes records 71.7 AI Visibility, ranking #1 among eligible NFL players. Social Presence is 0.0 and BX Overall is 46.6. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
6,489,252
Prior recorded followers2026-10-24
6,492,558
-3,306 followers-0.051%

X

Comparable weekly observations
Latest recorded followers2026-10-31
10,638,905
Prior recorded followers2026-10-24
10,677,019
-38,114 followers-0.357%
Published Social Presence 0.02 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 1

claude-sonnet-5

Reigning multi-time Super Bowl champion quarterback and face of the NFL with massive mainstream endorsement presence.

No cited sources supplied

Gemini Rank 1

gemini-3.8-flash

Widely regarded as the premier face of the NFL, Mahomes possesses unparalleled name recognition across North America through sustained championship success and pervasive…

No cited sources supplied

OpenAI Rank 2

gpt-6-sol

The Chiefs quarterback ranks next among active NFL players in the same survey. (yougov.com)

120 cited sources

Perplexity Rank 1

sonar-pro

Mahomes remains the NFL’s most recognizable active star, with the highest reported fame among contemporary football players.[5]

10 cited sources