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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
New York Yankees
MLB · Team / program

New York Yankees

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

58.3Published composite · 0–100

AI Visibility

89.7#1 in MLB · AI Visibility

Social Presence

0.02 of 2 platforms comparable

Week-over-week

-0.2BX Overall points

AI Visibility -0.3 points

BX Overall History

Oct 31, 2026BX Overall

Peer Rank

View all rankings →
#1

AI Visibility among MLB teams

Comparable teamsAI rankBX Overall
Los Angeles Dodgers#237.6
Boston Red Sox#325.4
Chicago Cubs#419.1
San Francisco Giants#55.5

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
100.0
75.0
Global reach
100.0
60.0
Cultural relevance
100.0
65.0
Commercial appeal
95.0
60.0
Recognition
100.0
80.0

Analyst note

Oct 31, 2026

Leading peer-group AI Visibility

New York Yankees records 89.7 AI Visibility, ranking #1 among eligible MLB teams. Social Presence is 0.0 and BX Overall is 58.3. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
4,312,742
Prior recorded followers2026-10-24
4,313,798
-1,056 followers-0.024%

X

Comparable weekly observations
Latest recorded followers2026-10-31
4,068,069
Prior recorded followers2026-10-24
4,074,786
-6,717 followers-0.165%
Published Social Presence 0.02 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 1

claude-sonnet-5

The most storied and valuable franchise in MLB with the largest national and international fan base.

No cited sources supplied

Gemini Rank 1

gemini-3.8-flash

Boasting a record 27 World Series titles and an iconic global brand, the Yankees are universally recognized across sports culture.

No cited sources supplied

OpenAI Rank 1

gpt-6-sol

The Yankees’ long history and widely recognized brand put them first. (sportsbusinessjournal.com)

29 cited sources

Perplexity Rank 1

sonar-pro

The Yankees have the largest estimated MLB fanbase and are recognized by 87% of Americans in YouGov’s 2026 ratings.[1][2]

10 cited sources