Last run completed·Jul 11 · 252 mentions

Overview

How AI models are talking about the entities you track — mention share, movement, and where AI attention diverges from the market.

Mentions (latest run)
153
34 entities surfaced
Top mover
Toronto Maple Leafs
+13.1pp
Social growth leader
Add social snapshots
Entities tracked
38
32 teams · 6 players

AI mention share leaderboard

ClaudeGPT-4oGeminiPerplexity
#EntityMentions by modelSharevs prior run
1Toronto Maple LeafsNHL
6
5
3
6
13.1%+13.1pp
2New York RangersNHL
5
3
3
3
9.2%+9.2pp
3Boston BruinsNHL
3
3
2
3
7.2%+7.2pp
4Edmonton OilersNHL
2
2
2
3
5.9%+5.9pp
5Montreal CanadiensNHL
2
2
2
2
5.2%+5.2pp
6Vegas Golden KnightsNHL
4
2
1
1
5.2%+5.2pp
7Chicago BlackhawksNHL
2
2
2
1
4.6%+4.6pp
8Connor McDavidNHL · Player
2
2
2
1
4.6%+4.6pp
9Auston MatthewsNHL · Player
1
2
2
1
3.9%+3.9pp
10Colorado AvalancheNHL
1
2
1
2
3.9%+3.9pp
11Nathan MacKinnonNHL · Player
1
2
1
1
3.3%+3.3pp
12Seattle KrakenNHL
1
2
0
2
3.3%+3.3pp

News context

Weekly sports-business news summaries from Perplexity, with tracked entities surfaced automatically.

This week in NHL newsJul 6–12, 20266 tracked entities

The most significant NHL sports business story this week is the **Anaheim Ducks matching the Philadelphia Flyers' record-setting 5-year, $90 million offer sheet** for center **Leo Carlsson**, instantly making him the **highest-paid player in NHL history** by annual salary ($18 million/year) [1][5][6][8]. This deal fundamentally alters **NHL salary economics** and sets a new benchmark for young talent valuation [1][6]. Other major business developments include: | Story | Business Impact | |-------|-----------------| | **Pittsburgh Penguins sale** | The **Hoffmann family** was approved to acquire the Penguins in a **$1.7 billion deal**, ending Fenway Sports Group's tenure [4] | | **Arizona Coyotes sale** | The NHL board approved the **$1.2 billion sale** to **Smith Entertainment Group (SEG)**, owners of Utah pro sports franchises [2] | | **Ovechkin re-signing** | **Alex Ovechkin** re-signed with the Capitals for **one year, $4.25 million**, securing the all-time goals leader [5] | | **Sponsorship deals** | **Norwegian Cruise Line** joined the NHL's central portfolio; **Budweiser** returned as Canada's official beer after a two-year hiatus; **BodyArmor** replaced bankrupt BioSteel as the league's sports drink partner [2] | | **Broadcasting** | **Amazon** secured NHL's first **streaming-only deal in Canada** (two-year rights for Monday Night Games via Rogers) [2] | | **Team sponsorship** | The **New York Islanders** signed a helmet sponsorship with **Viam**, an AI/engineering platform for UBS Arena efficiency [2] | The Carlsson offer sheet is widely considered the week's defining business moment, with the $90M total surpassing previous records and reshaping cap strategy discussions across the league [1][6]. Jason Robertson's pending **salary arbitration** with the Dallas Stars also remains a notable business storyline [1].

This week in athlete newsJul 6–12, 20267 tracked entities

The most significant sports business news this week involving individual athletes centers on **Jalen Peterson** signing a historic rookie shoe deal, **Steph Curry** ending his 13-year partnership with Under Armour, and **OG Anunoby** launching a new crypto prediction market deal amid the NBA Finals. Here are the key stories broken down by sport: ### **NBA (Basketball)** * **Jalen Peterson’s Historic Rookie Deal:** The Jazz’s No. 2 pick signed with **Adidas** for a deal ranking as the **top-5 richest rookie shoe agreements in NBA history**, valued significantly higher than typical rookie contracts [1]. * **Steph Curry Leaves Under Armour:** After nearly **13 years**, the star split with Under Armour, ending one of the basketball world’s most enduring sneaker partnerships [4]. * **OG Anunoby’s Crypto Deal:** Minutes after putting the Knicks on the verge of their first championship in 53 years, the 28-year-old signed a deal to endorse **Crypto.com’s “OG Prediction Markets”** platform [1]. * **Kawhi Leonard Trade Held:** The trade of **Kawhi Leonard** to the Raptors remains on hold until the NBA completes its investigation into allegations of Clippers salary-cap circumvention [2][3]. * **Jersey Collectibles Boom:** **Jalen Brunson’s** NBA Finals Game 1 jersey sold for **over $1 million** at auction, cementing his status as a top collectible name [2]. ### **Golf** * **Wyndham Clark’s $4.5M Prize:** After winning the **2026 U.S. Open**, Clark received **$4.5 million** in prize money, a payout matching the 2026 Masters and backing up his 2023 major win [1]. ### **WNBA & Soccer** * **First-Ever Network Merch Deals:** **Kaleena Smith** and **Beckham Black** landed the **first-ever merchandising deals** with their network, marking a breakthrough for WNBA athlete branding [1]. * **OKC Soccer Investment:** **Mayfield**, **J-Dub** (likely referring to a specific player or duo, context suggests a star trio), and **McLaughlin-Levrone** invested in a **$1 billion OKC soccer project**, joining **Russell Westbrook** and **Jozy Altidore** in the ownership group [1]. * **Christian Pulisic Injury Impact:** The USMNT star suffered a **leg microfracture** against Belgium and will miss several weeks, creating urgency for team business planning during the World Cup [2]. ### **Other Notables** * **Nelly Korda’s History Run:** The LPGA’s biggest star is chasing history at the **Women’s PGA Championship**, with a career Grand Slam and Hall of Fame qualification on the line [1]. * **Rafael Nadal’s Retirement Confirmed:** Nadal confirmed he will **not return** to pro tennis, closing the chapter on his playing career while expanding into hospitality with his fourth Zel hotel [6]. * **Victor Wembanyama’s Bonus Forgone:** The Spurs star **forwent a potential $50 million bonus** to help the team’s finances, prompting the NBPA to call for system changes [2].

Mentions by model over time

ClaudeGPT-4oGeminiPerplexity

Valuation vs. AI visibility

Teams above the horizontal line get more AI attention than the average tracked team; teams right of the vertical line carry above-average valuations.

Key insights
  • Toronto Maple Leafs gained the most AI mention share this run (+13.1% to 13.1%).
What this means
AI answer engines are becoming a primary discovery surface for sports brands. Entities that are over-represented in AI answers relative to their valuation (upper-left of the scatter) may be building brand equity the market hasn't priced yet — and under-represented, high-valuation franchises (lower-right) carry AI visibility risk.
Valuation coverage
32 of 32 tracked teams have a valuation on record. Latest entries top out at $4.40B.