…
Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Pittsburgh Penguins
NHL · Team / program

Pittsburgh Penguins

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

2.3Published composite · 0–100

AI Visibility

3.5#7 in NHL · AI Visibility

Social Presence

0.22 of 2 platforms comparable

Week-over-week

+0.3BX Overall points

AI Visibility +0.7 points

BX Overall History

Oct 31, 2026BX Overall
#7

AI Visibility among NHL teams

Comparable teamsAI rankBX Overall
Toronto Maple Leafs#142.7
New York Rangers#230.9
Montreal Canadiens#324.6
Boston Bruins#420.4

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
0.0
0.0
Global reach
10.0
0.0
Cultural relevance
5.0
0.0
Commercial appeal
0.0
0.0
Recognition
10.0
0.0

Analyst note

Oct 31, 2026

A published view of Pittsburgh Penguins

Pittsburgh Penguins records 3.5 AI Visibility, ranking #7 among eligible NHL teams. Social Presence is 0.2 and BX Overall is 2.3. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
2,892,761
Prior recorded followers2026-10-24
2,891,835
+926 followers+0.032%

X

Comparable weekly observations
Latest recorded followers2026-10-31
1,720,530
Prior recorded followers2026-10-24
1,720,802
-272 followers-0.016%
Published Social Presence 0.22 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 5

claude-sonnet-5

The Sidney Crosby era has kept the franchise culturally prominent and widely recognized across North America.

No cited sources supplied

Gemini Rank 4

gemini-3.8-flash

Decades of cross-generational superstar marketing featuring Mario Lemieux and Sidney Crosby established extensive nationwide visibility across the United States and Canada.

No cited sources supplied