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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Edmonton Oilers
NHL · Team / program

Edmonton Oilers

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

1.6Published composite · 0–100

AI Visibility

2.1#9 in NHL · AI Visibility

Social Presence

0.82 of 2 platforms comparable

Week-over-week

-1.3BX Overall points

AI Visibility -0.7 points

BX Overall History

Oct 31, 2026BX Overall
#9

AI Visibility among NHL teams

Comparable teamsAI rankBX Overall
Toronto Maple Leafs#142.7
New York Rangers#230.9
Montreal Canadiens#324.6
Boston Bruins#420.4

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
5.0
0.0
Global reach
0.0
0.0
Cultural relevance
10.0
0.0
Commercial appeal
0.0
0.0
Recognition
0.0
0.0

Analyst note

Oct 31, 2026

A published view of Edmonton Oilers

Edmonton Oilers records 2.1 AI Visibility, ranking #9 among eligible NHL teams. Social Presence is 0.8 and BX Overall is 1.6. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
1,139,690
Prior recorded followers2026-10-24
1,138,434
+1,256 followers+0.110%

X

Comparable weekly observations
Latest recorded followers2026-10-31
948,428
Prior recorded followers2026-10-24
948,525
-97 followers-0.010%
Published Social Presence 0.82 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 4

claude-sonnet-5

Recent back-to-back Stanley Cup Final runs and superstar Connor McDavid have made them a major talking point in North American sports media.

No cited sources supplied

Perplexity Rank 5

sonar-pro

A globally recognized brand powered by historic dynasties and modern stars Connor McDavid and Leon Draisaitl.[5][9]

10 cited sources