AI-Powered Sports Brand Intelligence

Track sports brand intelligence where it starts.

Bowstone tracks how AI models describe teams, players, and leagues — and correlates that visibility with franchise valuations and social following trends. Updated every week across Claude, GPT-4o, Gemini, and Perplexity.

250+
Entities tracked
4
AI models
5+
Leagues
Weekly
Fresh data
bowstone.ai/dashboard
Sample data
BOWSTONE
Overview
Overview
Entities
Analysis
Correlation View
Comparisons
Overview
AI mention share, movement, and where visibility diverges from market value.
All leagues
NFL
NBA
MLB
NHL
Mentions (latest run)
2.0K
↑ 190 entities surfaced
Top mover
Luka Dončić
↑ +8 mentions
Social leader
S.A. Spurs
+11.7% WoW
Entities tracked
263
Teams · players · leagues
#EntityMentionsShare
1
NFL NFL
+4.9pp
2
NBA NBA
+4.4pp
3
LA Lakers NBA
−0.5pp
4
Golden State NBA
−1.0pp
5
LeBron James NBA · Player
−0.9pp
What Bowstone tracks
Teams
NFL, NBA, MLB, NHL, MLS
Athletes
Players, coaches, rising stars
AI Model Visibility
Claude, GPT-4o, Gemini, Perplexity
Social Presence
Instagram + X follower trends
Market Signal
Valuations & revenue proxies
How the score is built

A single score that captures what matters.

The Bowstone Index combines AI visibility and social presence into one score — updated weekly so you always know who's rising and who's being left behind by the AI conversation. Market signal is tracked alongside it for correlation analysis.

Explore the Index →
How the Index is built
Weighted across two core dimensions to reflect brand strength in the modern sports landscape.
AI Visibility
65%
Social Presence
35%
Market Signal
Shown separately for correlation analysis — not part of the weighted score
🏆
Dallas Cowboys
#1 this week · NFL
AI Visibility
88
↑ 15%
Social
84
↑ 10%
Market
92
↑ 3%
Bowstone Index Score
88.2
↑ 11%
The Bowstone Weekly Digest
The intelligence edge, every Monday.

Get the top movers, index shifts, and AI visibility insights from across the sports landscape — free, every week.