…
Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Boston Bruins
NHL · Team / program

Boston Bruins

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

20.4Published composite · 0–100

AI Visibility

30.8#4 in NHL · AI Visibility

Social Presence

1.02 of 2 platforms comparable

Week-over-week

+1.5BX Overall points

AI Visibility +2.8 points

BX Overall History

Oct 31, 2026BX Overall

Peer Rank

View all rankings →
#4

AI Visibility among NHL teams

Comparable teamsAI rankBX Overall
Toronto Maple Leafs#142.7
New York Rangers#230.9
Montreal Canadiens#324.6
Chicago Blackhawks#510.9

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
40.0
0.0
Global reach
35.0
0.0
Cultural relevance
35.0
0.0
Commercial appeal
35.0
0.0
Recognition
75.0
0.0

Analyst note

Oct 31, 2026

A published view of Boston Bruins

Boston Bruins records 30.8 AI Visibility, ranking #4 among eligible NHL teams. Social Presence is 1.0 and BX Overall is 20.4. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
1,857,766
Prior recorded followers2026-10-24
1,855,467
+2,299 followers+0.124%

X

Comparable weekly observations
Latest recorded followers2026-10-31
1,535,741
Prior recorded followers2026-10-24
1,535,777
-36 followers-0.002%
Published Social Presence 1.02 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 3

claude-sonnet-5

Original Six team with a long history and large, passionate following in a major U.S. market.

No cited sources supplied

Gemini Rank 1

gemini-3.8-flash

Consistently posting the highest name recognition among general sports fans in broad public polling, the Bruins benefit from Original Six prestige and major media exposure.

No cited sources supplied

OpenAI Rank 3

gpt-6-sol

They lead the cited U.S. poll on the share of adults who have heard of the team. (yougov.com)

35 cited sources

Perplexity Rank 2

sonar-pro

The Bruins rank second in measured U.S. hockey-team fame and have broad recognition across North American hockey fans.[3]

10 cited sources