Overview
BX Overall Leaderboard
| # | Entity | Mentions by model ClaudeGPT-4oGeminiPerplexity | BX Overall | WoW Δ |
|---|---|---|---|---|
| 1 | 9 7 6 4 | 37.9 | -0.1pp | |
| 2 | 5 4 6 4 | 32.0 | -0.6pp | |
| 3 | 5 3 5 3 | 28.3 | +1.3pp | |
| 4 | 6 4 2 3 | 27.3 | +0.9pp | |
| 5 | 3 3 4 2 | 24.6 | +1.3pp | |
| 6 | 3 3 2 4 | 24.5 | +0.1pp | |
| 7 | 2 2 1 4 | 21.6 | +0.9pp | |
| 8 | 3 2 2 1 | 20.6 | -1.1pp | |
| 9 | 3 2 1 1 | 19.9 | -0.3pp | |
| 10 | 2 0 2 2 | 15.7 | -1.1pp |
Top Movers (AI Mentions)
| # | Entity | WoW Change | Trend |
|---|---|---|---|
| 1 | +3 | ||
| 2 | +3 | ||
| 3 | +3 | ||
| 4 | +2 | ||
| 5 | +2 |
Top Movers (BX Score)
All typesBX Overall · each entity measured against all tracked entities of its type, across every league
| # | Entity | Driver | WoW Change | Trend |
|---|---|---|---|---|
| 1 | Social | +34.1 | ||
| 2 | Social | +32.3 | ||
| 3 | AI + Social | -26.1 | ||
| 4 | AI | +25.8 | ||
| 5 | AI + Social | -22.7 |
AI visibility vs. franchise value
View full analysis →Teams above the trend get more AI attention than their valuation implies; teams below carry AI visibility risk relative to their market value.
News context
Weekly sports-business news summaries from Perplexity, with tracked entities surfaced automatically.
›This week in NHL newsAug 17–23, 20261 tracked entity
HEADLINE: NHL, Rogers Agree On New $7.7-Billion Canadian TV Deal | SOURCE: Sportico | SUMMARY: The NHL and Rogers reportedly agreed to a new 12-year Canadian media-rights deal worth about C$7.7 billion, extending a relationship that has defined national hockey coverage in Canada. The agreement would keep most, if not all, national NHL broadcasts on Sportsnet when the new package begins in 2026-27. HEADLINE: NHL, Lululemon and Fanatics Launch New Apparel Partnership | SOURCE: Fox Business | SUMMARY: The NHL announced a partnership with Lululemon and Fanatics to create a new apparel line that will eventually cover all 32 teams. It’s a notable leaguewide sponsorship and merchandising play aimed at broadening NHL lifestyle retail reach. HEADLINE: BODYARMOR Becomes NHL’s Official Sports Drink | SOURCE: SportBusiness | SUMMARY: The NHL signed a multiyear agreement with BODYARMOR to fill its official sports-drink category. The deal is a league sponsorship win and another sign of the NHL continuing to rebuild and expand its commercial portfolio.
›This week in athlete newsAug 17–23, 20262 tracked entities
HEADLINE: Agentiq lands first athlete deal with Nationals prospect Ronny Cruz | SOURCE: Sportico | SUMMARY: Ronny Cruz, a Washington Nationals prospect, agreed to sell a slice of his future baseball earnings to startup Agentiq in a deal that also includes branding support and NIL rights. The arrangement is notable because Agentiq says it plans to launch many more athlete-linked offerings, starting in baseball and expanding to other sports.[1] HEADLINE: Aaron Donald is building a media and entertainment business footprint | SOURCE: Front Office Sports | SUMMARY: Aaron Donald has hired Jon Rosen of Envisionary to grow his businesses, brand partnerships, and overall profile in media and entertainment. The move signals a broader post-playing business push beyond traditional endorsements.[2] HEADLINE: Jalen Brunson talks brand equity, equity deals and possible ownership | SOURCE: Sports Business Journal | SUMMARY: At a WSJ event, Knicks star Jalen Brunson said endorsement deals have been valuable, but he is increasingly interested in longer-term opportunities with more upside. His comments point to a strategy that goes beyond short-term sponsorships and toward equity and ownership plays.[3]
Mentions by model over time
- Edmonton Oilers gained the most AI mention share this run (+1.3% to 6.5%).
- Seattle Kraken lost the most share (-1.2%).
- New York Rangers leads social growth at +0.3% week-over-week across platforms.
- 1New York Rangers+0.3%
- 2NHL+0.3%
- 3Florida Panthers+0.1%
- 4Ottawa Senators+0.1%
- 5Colorado Avalanche+0.1%