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All entities
NHL

NHL

NHL league

League
NHL
Type
league
Avg Mentions/Run
37.0
Share
AI insight

NHL is consistently visible across all four AI platforms — a balanced answer-share profile.

BX Overall trend

Bowstone Index
75.0

BX Overall combines AI visibility and social momentum across all tracked leagues.

Excellent
1-week change
+1.4

vs. Aug 15, 2026

Both weeks are reconstructed from the mentions and social snapshots on record now, not captured at the time — so a later correction to either input moves a week already reported.

Driver mix (this week)
AI Visibility
-6.4
Social Presence
+15.9
AI Visibility Rank (all leagues)
#3
of 12 leagues · small sample
ranked by AI mention share
BX Overall Rank
#1
of 12 leagues · small sample
combines AI visibility + social momentum
AI Visibility
70.66.4
normalized across all 12 leagues
Social Presence
83.115.9
+0.3% WoW · normalized across all 12 leagues
Market Signal
Not applicable for leagues
Mentions (latest run)
42
-3 vs prior run
Dominant platform
Perplexity
14 of 42 mentions
Avg. rank when listed
3.9
8 ranked appearances
Total followers
14.9M
+0.3%

Why it moved this week

-3 mentions

Aug 15, 2026 → Aug 22, 2026 · one or both runs reconstructed from stored mentions

Paid tier

Full driver breakdown, model contribution, and prompt-level changes.

Attribution is probabilistic. These are the prompts, models and sources whose measurements changed most alongside this entity — not a claim that any of them caused the movement.

Platform dependence

  • Claude12 (29%)
  • GPT-4o8 (19%)
  • Gemini8 (19%)
  • Perplexity14 (33%)

Recommendation quality

259total mentions across all tracked runs
  • Top Mention0 (0%)
  • Strong Mention5 (2%)
  • Listed254 (98%)
  • Qualified0 (0%)

AI sentiment breakdown

Positive 15%Neutral 85%Negative 0%
Sentiment by platform
  • Claude18% positive
  • GPT-4o16% positive
  • Gemini8% positive
  • Perplexity15% positive

Social followers over time

AI mentions trend

ClaudeGPT-4oGeminiPerplexity

Top cited domains

Perplexity only · cited per question, not per entity

  • reddit.com10 prompts63%
  • forbes.com7 prompts44%
  • sports.yahoo.com7 prompts44%
+161 more domainsPaid tier

Share of the 16 cited questions this entity was mentioned in.

Recent news mentions

Weekly digests · entity named, not necessarily the lead story

  • NHL, Rogers Agree On New $7.7-Billion Canadian TV Deal

    Sportico · Aug 17–23, 2026

  • Rogers and Amazon strike 12-year Canadian NHL media-rights deal

    **Sportico / Sports Business Weekly** · Aug 3–9, 2026

  • NHL free agency and extension flurry reshapes several rosters

    ESPN · Aug 3–9, 2026

View all news mentions →

  • The biggest NHL sports business story this week is the league’s ongoing commercial growth, led by the Penguins’ approved $1.7 billion sale and the NHL being nam…

    NHL news · Jul 27 – Aug 2, 2026

  • NHL trade deadline live blog: Maple Leafs start sale, Sabres add depth, more deadline moves

    NHL.com · Jul 27 – Aug 2, 2026

  • The most significant NHL sports business news this week centers on Connor Bedard’s record 5-year, $75 million contract with the Chicago Blackhawks and the leagu…

    NHL news · Jul 20–26, 2026

Why it matters

  • Balanced platform profile

    Visibility is spread across platforms — a balanced profile that limits the risk of disappearing from any one AI assistant.

  • AI visibility slipping

    AI mention share moved -0.2% run-over-run. Rising AI visibility often precedes broader attention — track this entity against social growth on the Correlation view.

  • Appearing in weekly news

    Appeared in 6 weekly news summaries. Sustained news presence typically feeds AI visibility in subsequent runs.