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All entities
Pittsburgh Penguins

Pittsburgh Penguins

NHL franchise

League
NHL
Location
Pittsburgh, PA
Valuation
$2.1B · Forbes
Forbes Rank
#13
Avg Mentions/Run
3.7
Share
#18Nashville Predators#20Washington Capitals
AI insight

Pittsburgh Penguins is well known to GPT-4o but nearly invisible on Gemini and Perplexity.

BX Overall trend

Bowstone Index
9.4

BX Overall combines AI visibility and social momentum across all tracked franchises.

NHL (BX 11.1)
Fair
1-week change
-1.1

vs. Aug 15, 2026

Both weeks are reconstructed from the mentions and social snapshots on record now, not captured at the time — so a later correction to either input moves a week already reported.

Driver mix (this week)
AI Visibility
-1.7
Social Presence
—
AI Visibility Rank
#14
of 32 NHL franchises
ranked by AI mention share
AI Visibility Rank (all leagues)
#85
of 230 franchises
ranked by AI mention share
BX Overall Rank
#92
of 230 franchises
combines AI visibility + social momentum
AI Visibility
14.41.7
normalized across all 230 franchises62nd percentile
17.1 within NHL
Social Presence
0.0
-0.0% WoW · normalized across all 230 franchises13th percentile
Market Signal
47.7
Mentions (latest run)
3
-1 vs prior run
Dominant platform
GPT-4o
2 of 3 mentions
Avg. rank when listed
5.3
3 ranked appearances
Total followers
4.6M
0.0

Why it moved this week

-1 mention

Aug 15, 2026 → Aug 22, 2026 · one or both runs reconstructed from stored mentions

Too little movement to attribute. The week's changes are within the range a single re-run of the same prompts would produce.

Attribution is probabilistic. These are the prompts, models and sources whose measurements changed most alongside this entity — not a claim that any of them caused the movement.

Platform dependence

  • Claude1 (33%)
  • GPT-4o2 (67%)
  • Gemini0 (0%)
  • Perplexity0 (0%)

Recommendation quality

33total mentions across all tracked runs
  • Top Mention0 (0%)
  • Strong Mention3 (9%)
  • Listed30 (91%)
  • Qualified0 (0%)

AI sentiment breakdown

Positive 85%Neutral 15%Negative 0%
Sentiment by platform
  • Claude80% positive
  • GPT-4o100% positive
  • Gemini100% positive
  • Perplexity50% positive

Social followers over time

AI mentions trend

ClaudeGPT-4oGeminiPerplexity

Top cited domains

Perplexity only · cited per question, not per entity

  • cbssports.com1 prompt50%
  • clutchpoints.com1 prompt50%
  • en.wikipedia.org1 prompt50%
+29 more domainsPaid tier

Share of the 2 cited questions this entity was mentioned in.

Recent news mentions

Weekly digests · entity named, not necessarily the lead story

  • Rogers and Amazon strike 12-year Canadian NHL media-rights deal

    **Sportico / Sports Business Weekly** · Aug 3–9, 2026

  • NHL free agency and extension flurry reshapes several rosters

    ESPN · Aug 3–9, 2026

  • The biggest NHL sports business story this week is the league’s ongoing commercial growth, led by the Penguins…

    NHL news · Jul 27 – Aug 2, 2026

View all news mentions →

  • The most significant NHL sports business news this week centers on Connor Bedard’s record 5-year, $75 million contract with the Chicago Blackhawks and the leagu…

    NHL news · Jul 20–26, 2026

  • The most significant NHL sports business news this week centers on the league being named Sports League of the Year at the Sports Business Journal Awards, along…

    NHL news · Jul 13–19, 2026

  • The most significant NHL sports business story this week is the Anaheim Ducks matching the Philadelphia Flyers' record-setting 5-year, $90 million offer sheet f…

    NHL news · Jul 6–12, 2026

Why it matters

  • Concentrated on GPT-4o

    67% of current AI visibility comes from GPT-4o — presence on Gemini and Perplexity is the biggest growth opportunity.

  • AI visibility slipping

    AI mention share moved -0.1% run-over-run. Rising AI visibility often precedes broader attention — track this entity against social growth on the Correlation view.

  • Latest market value on record

    $2.10B (forbes, Dec 11, 2025). Market Signal is tracked as a standalone data point alongside the Bowstone Index, not as one of its weighted components — see the Correlation view.