All entities
New Jersey Devils

New Jersey Devils

NHL franchise

League
NHL
Location
Newark, NJ
Valuation
$1.8B · Forbes
Forbes Rank
#22
Avg Mentions/Run
1.3
Share
AI insight

New Jersey Devils is well known to Claude but nearly invisible on GPT-4o and Gemini and Perplexity.

BX Overall trend

Bowstone Index
4.2

BX Overall combines AI visibility and social momentum across all tracked franchises.

NHL (BX 4.8)
Fair
1-week change
+4.2

vs. Aug 15, 2026

Both weeks are reconstructed from the mentions and social snapshots on record now, not captured at the time — so a later correction to either input moves a week already reported.

Driver mix (this week)
AI Visibility
+6.5
Social Presence
AI Visibility Rank
#25
of 32 NHL franchises
ranked by AI mention share
AI Visibility Rank (all leagues)
#121
of 230 franchises
ranked by AI mention share
BX Overall Rank
#136
of 230 franchises
combines AI visibility + social momentum
AI Visibility
6.56.5
normalized across all 230 franchises43rd percentile
7.4 within NHL
Social Presence
0.0
-0.0% WoW · normalized across all 230 franchises13th percentile
Market Signal
39.8
Mentions (latest run)
1
0.0
Dominant platform
Claude
1 of 1 mentions
Avg. rank when listed
9.0
1 ranked appearances
Total followers
1.3M
0.0

Why it moved this week

+1 mention

Aug 15, 2026Aug 22, 2026 · one or both runs reconstructed from stored mentions

Too little movement to attribute. The week's changes are within the range a single re-run of the same prompts would produce.

Attribution is probabilistic. These are the prompts, models and sources whose measurements changed most alongside this entity — not a claim that any of them caused the movement.

Platform dependence

  • Claude1 (100%)
  • GPT-4o0 (0%)
  • Gemini0 (0%)
  • Perplexity0 (0%)

Recommendation quality

5total mentions across all tracked runs
  • Top Mention0 (0%)
  • Strong Mention0 (0%)
  • Listed5 (100%)
  • Qualified0 (0%)

AI sentiment breakdown

Positive 60%Neutral 40%Negative 0%
Sentiment by platform
  • Claude75% positive
  • GPT-4o
  • Gemini
  • Perplexity0% positive

Social followers over time

AI mentions trend

ClaudeGPT-4oGeminiPerplexity

Top cited domains

Perplexity only · cited per question, not per entity

  • bleacherreport.com1 prompt100%
  • blog.tonybet.com1 prompt100%
  • ea.com1 prompt100%
+11 more domainsPaid tier

Share of the 1 cited question this entity was mentioned in.

Recent news mentions

Weekly digests · entity named, not necessarily the lead story

  • The most significant NHL sports business news this week centers on Connor Bedard’s record 5-year, $75 million…

    NHL news · Jul 20–26, 2026

Why it matters

  • Concentrated on Claude

    100% of current AI visibility comes from Claude — presence on GPT-4o and Gemini and Perplexity is the biggest growth opportunity.

  • AI momentum building

    AI mention share moved +0.1% run-over-run. Rising AI visibility often precedes broader attention — track this entity against social growth on the Correlation view.

  • Latest market value on record

    $1.75B (forbes, Dec 11, 2025). Market Signal is tracked as a standalone data point alongside the Bowstone Index, not as one of its weighted components — see the Correlation view.