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All entities
Dallas Stars

Dallas Stars

NHL franchise

League
NHL
Location
Dallas, TX
Valuation
$2.0B · Forbes
Forbes Rank
#14
Avg Mentions/Run
2.8
Share
#20Washington Capitals#22Detroit Red Wings
AI insight

Dallas Stars's AI visibility is concentrated in Gemini, which drives 50% of its mentions.

BX Overall trend

Bowstone Index
8.4

BX Overall combines AI visibility and social momentum across all tracked franchises.

NHL (BX 9.6)
Fair
1-week change
-6.4

vs. Aug 15, 2026

Both weeks are reconstructed from the mentions and social snapshots on record now, not captured at the time — so a later correction to either input moves a week already reported.

Driver mix (this week)
AI Visibility
-9.8
Social Presence
-0.1
AI Visibility Rank
#20
of 32 NHL franchises
ranked by AI mention share
AI Visibility Rank (all leagues)
#93
of 230 franchises
ranked by AI mention share
BX Overall Rank
#109
of 230 franchises
combines AI visibility + social momentum
AI Visibility
12.99.8
normalized across all 230 franchises55th percentile
14.8 within NHL
Social Presence
0.00.1
-0.0% WoW · normalized across all 230 franchises13th percentile
Market Signal
46.6
Mentions (latest run)
2
-3 vs prior run
Dominant platform
Gemini
1 of 2 mentions
Avg. rank when listed
4.0
2 ranked appearances
Total followers
1.8M
0.0

Why it moved this week

-3 mentions

Aug 15, 2026 → Aug 22, 2026 · one or both runs reconstructed from stored mentions

Too little movement to attribute. The week's changes are within the range a single re-run of the same prompts would produce.

Attribution is probabilistic. These are the prompts, models and sources whose measurements changed most alongside this entity — not a claim that any of them caused the movement.

Platform dependence

  • Claude0 (0%)
  • GPT-4o0 (0%)
  • Gemini1 (50%)
  • Perplexity1 (50%)

Recommendation quality

22total mentions across all tracked runs
  • Top Mention1 (5%)
  • Strong Mention11 (50%)
  • Listed10 (45%)
  • Qualified0 (0%)

AI sentiment breakdown

Positive 100%Neutral 0%Negative 0%
Sentiment by platform
  • Claude100% positive
  • GPT-4o—
  • Gemini100% positive
  • Perplexity100% positive

Social followers over time

AI mentions trend

ClaudeGPT-4oGeminiPerplexity

Top cited domains

Perplexity only · cited per question, not per entity

  • cbssports.com1 prompt100%
  • espn.com1 prompt100%
  • nhl.com1 prompt100%
+7 more domainsPaid tier

Share of the 1 cited question this entity was mentioned in.

Recent news mentions

Weekly digests · entity named, not necessarily the lead story

  • NHL trade deadline live blog: Maple Leafs start sale, Sabres add depth, more deadline moves

    NHL.com · Jul 27 – Aug 2, 2026

  • The most significant NHL sports business story this week is the Anaheim Ducks matching the Philadelphia Flyers…

    NHL news · Jul 6–12, 2026

Why it matters

  • Concentrated on Gemini

    50% of current AI visibility comes from Gemini — presence on Claude and GPT-4o is the biggest growth opportunity.

  • AI visibility slipping

    AI mention share moved -0.2% run-over-run. Rising AI visibility often precedes broader attention — track this entity against social growth on the Correlation view.

  • Latest market value on record

    $2.05B (forbes, Dec 11, 2025). Market Signal is tracked as a standalone data point alongside the Bowstone Index, not as one of its weighted components — see the Correlation view.