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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Detroit Red Wings
NHL · Team / program

Detroit Red Wings

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

2.3Published composite · 0–100

AI Visibility

2.8#8 in NHL · AI Visibility

Social Presence

1.42 of 2 platforms comparable

Week-over-week

-1.6BX Overall points

AI Visibility -2.8 points

BX Overall History

Oct 31, 2026BX Overall
#8

AI Visibility among NHL teams

Comparable teamsAI rankBX Overall
Toronto Maple Leafs#142.7
New York Rangers#230.9
Montreal Canadiens#324.6
Boston Bruins#420.4

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
0.0
0.0
Global reach
5.0
0.0
Cultural relevance
10.0
0.0
Commercial appeal
0.0
0.0
Recognition
5.0
0.0

Analyst note

Oct 31, 2026

A published view of Detroit Red Wings

Detroit Red Wings records 2.8 AI Visibility, ranking #8 among eligible NHL teams. Social Presence is 1.4 and BX Overall is 2.3. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
1,007,071
Prior recorded followers2026-10-24
1,004,987
+2,084 followers+0.207%

X

Comparable weekly observations
Latest recorded followers2026-10-31
1,173,862
Prior recorded followers2026-10-24
1,173,862
0 followers0.000%
Published Social Presence 1.42 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Gemini Rank 5

gemini-3.8-flash

Detroit established a massive international footprint thanks to historic rosters like the 'Russian Five' and legendary Swedish contingents during their championship eras.

8 cited sources

Perplexity Rank 5

sonar-pro

The Red Wings have strong measured fame and longstanding national recognition among North American hockey fans.[3]

10 cited sources