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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
NBA
Professional league

NBA

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

AI Visibility

73.3#2 in Professional leagues · AI Visibility

Social Presence

—No normalized score published; see Social Momentum

Peer Rank

#2Professional leagues

Among 6 published peers

Week-over-week

+1.7AI Visibility points

AI Visibility History

Oct 31, 2026AI Visibility

Peer Rank

View all rankings →
#2

AI Visibility among Professional leagues

Comparable leaguesAI rankAI Visibility
NFL#193.3
MLB#331.7
WNBA#41.7
MLS#50.0

What’s driving this score?

Published AI concepts
Brand strength
66.7
Global reach
100.0
Cultural relevance
66.7
Commercial appeal
66.7
Recognition
66.7

Analyst note

Oct 31, 2026

A published view of NBA

NBA records 73.3 AI Visibility, ranking #2 among eligible Professional leagues . Recorded social momentum is shown separately. Normalized Social Presence and BX are not published for this peer group. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. This publication does not define normalized league or conference Social Presence or BX.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
87,922,346
Prior recorded followers2026-10-24
87,915,800
+6,546 followers+0.007%

X

Comparable weekly observations
Latest recorded followers2026-10-31
47,063,979
Prior recorded followers2026-10-24
47,045,754
+18,225 followers+0.039%
Normalized Social Presence (not published) —2 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.
Partners

Brand partners & sponsors

Recorded active relationships · separate from Core scoring

  • NikeSponsorship

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 2

claude-sonnet-5

The NBA is widely recognized as the second most popular major professional sports league in North America.

No cited sources supplied

Gemini Rank 2

gemini-3.8-flash

The NBA holds immense cultural prominence and widespread North American recognition driven by marquee global superstars like LeBron James and Stephen Curry.

No cited sources supplied

OpenAI Rank 2

gpt-6-sol

The NBA ranks next in a recent survey of U.S. league fandom. (emi-rs.com)

30 cited sources

Perplexity Rank 2

sonar-pro

The NBA ranks second through broad North American recognition, strong fan engagement, and major television reach.[2][10]

10 cited sources