…
Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
NFL
Professional league

NFL

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

AI Visibility

93.3#1 in Professional leagues · AI Visibility

Social Presence

—No normalized score published; see Social Momentum

Peer Rank

#1Professional leagues

Among 6 published peers

Week-over-week

+1.7AI Visibility points

AI Visibility History

Oct 31, 2026AI Visibility

Peer Rank

View all rankings →
#1

AI Visibility among Professional leagues

Comparable leaguesAI rankAI Visibility
NBA#273.3
MLB#331.7
WNBA#41.7
MLS#50.0

What’s driving this score?

Published AI concepts
Brand strength
100.0
Global reach
66.7
Cultural relevance
100.0
Commercial appeal
100.0
Recognition
100.0

Analyst note

Oct 31, 2026

Leading peer-group AI Visibility

NFL records 93.3 AI Visibility, ranking #1 among eligible Professional leagues . Recorded social momentum is shown separately. Normalized Social Presence and BX are not published for this peer group. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. This publication does not define normalized league or conference Social Presence or BX.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
32,901,007
Prior recorded followers2026-10-24
32,874,619
+26,388 followers+0.080%

X

Comparable weekly observations
Latest recorded followers2026-10-31
36,944,256
Prior recorded followers2026-10-24
36,934,504
+9,752 followers+0.026%
Normalized Social Presence (not published) —2 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.
Partners

Brand partners & sponsors

Recorded active relationships · separate from Core scoring

  • DraftKingsSponsorship
  • FanDuelSponsorship
  • NikeSponsorship

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 1

claude-sonnet-5

The NFL is the most-watched and most popular professional sports league in the United States.

No cited sources supplied

Gemini Rank 1

gemini-3.8-flash

The NFL is widely recognized as the most popular and watched sports league in North America, consistently generating record-setting viewership and fan engagement.

No cited sources supplied

OpenAI Rank 1

gpt-6-sol

The NFL has the broadest reach among North American sports fans. (emi-rs.com)

30 cited sources

Perplexity Rank 1

sonar-pro

The NFL is North America’s most recognized professional league, leading fan-following surveys and national viewership.[2][8]

10 cited sources