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All entities
MLS

MLS

MLS league

League
MLS
Type
league
Avg Mentions/Run
33.7
Share
AI insight

MLS is consistently visible across all four AI platforms — a balanced answer-share profile.

BX Overall trend

Bowstone Index
59.6

BX Overall combines AI visibility and social momentum across all tracked leagues.

Good
1-week change
-10.5

vs. Aug 15, 2026

Both weeks are reconstructed from the mentions and social snapshots on record now, not captured at the time — so a later correction to either input moves a week already reported.

Driver mix (this week)
AI Visibility
—
Social Presence
-30.1
AI Visibility Rank (all leagues)
#4
of 12 leagues · small sample
ranked by AI mention share
BX Overall Rank
#5
of 12 leagues · small sample
combines AI visibility + social momentum
AI Visibility
69.4
normalized across all 12 leagues
Social Presence
41.330.1
+0.1% WoW · normalized across all 12 leagues
Market Signal
Not applicable for leagues
Mentions (latest run)
41
+2 vs prior run
Dominant platform
GPT-4o
11 of 41 mentions
Avg. rank when listed
2.7
9 ranked appearances
Total followers
8.9M
+0.1%

Why it moved this week

+1 mention

Aug 15, 2026 → Aug 22, 2026 · one or both runs reconstructed from stored mentions

Paid tier

Full driver breakdown, model contribution, and prompt-level changes.

Attribution is probabilistic. These are the prompts, models and sources whose measurements changed most alongside this entity — not a claim that any of them caused the movement.

Platform dependence

  • Claude10 (24%)
  • GPT-4o11 (27%)
  • Gemini9 (22%)
  • Perplexity11 (27%)

Recommendation quality

236total mentions across all tracked runs
  • Top Mention15 (6%)
  • Strong Mention11 (5%)
  • Listed206 (87%)
  • Qualified4 (2%)

AI sentiment breakdown

Positive 44%Neutral 54%Negative 2%
Sentiment by platform
  • Claude48% positive
  • GPT-4o35% positive
  • Gemini54% positive
  • Perplexity39% positive

Social followers over time

AI mentions trend

ClaudeGPT-4oGeminiPerplexity

Top cited domains

Perplexity only · cited per question, not per entity

  • linkedin.com10 prompts59%
  • en.wikipedia.org8 prompts47%
  • reddit.com8 prompts47%
+183 more domainsPaid tier

Share of the 17 cited questions this entity was mentioned in.

Recent news mentions

Weekly digests · entity named, not necessarily the lead story

  • MLS names Larry Berg as Don Garber’s successor

    Sports Business Journal · Aug 17–23, 2026

  • Sporting KC sold for reported $700 million enterprise valuation

    Yahoo Sports · Aug 3–9, 2026

  • MLS transfer deadline closes with late player movement across the league

    ESPN · Aug 3–9, 2026

View all news mentions →

  • The biggest MLS business stories this week are the league’s new Manhattan headquarters reveal, continued World Cup-driven commercial push, and the ongoing growt…

    MLS news · Jul 27 – Aug 2, 2026

  • MLS transfer spending hits record levels, led by Son Heung-Min and Rodrigo De Paul moves

    Goal · Jul 27 – Aug 2, 2026

  • The most significant MLS sports business news this week centers on three finalists emerging to replace commissioner Don Garber, with owners expected to vote in…

    MLS news · Jul 20–26, 2026

Why it matters

  • Balanced platform profile

    Visibility is spread across platforms — a balanced profile that limits the risk of disappearing from any one AI assistant.

  • AI momentum building

    AI mention share moved +0.1% run-over-run. Rising AI visibility often precedes broader attention — track this entity against social growth on the Correlation view.

  • Appearing in weekly news

    Appeared in 6 weekly news summaries. Sustained news presence typically feeds AI visibility in subsequent runs.