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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Kansas City Chiefs
NFL · Team / program

Kansas City Chiefs

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

25.0Published composite · 0–100

AI Visibility

38.4#2 in NFL · AI Visibility

Social Presence

0.02 of 2 platforms comparable

Week-over-week

-1.2BX Overall points

AI Visibility -1.2 points

BX Overall History

Oct 31, 2026BX Overall

Peer Rank

View all rankings →
#2

AI Visibility among NFL teams

Comparable teamsAI rankBX Overall
Dallas Cowboys#162.3
New England Patriots#314.1
Green Bay Packers#414.2
Philadelphia Eagles#510.9

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
45.0
0.0
Global reach
60.0
0.0
Cultural relevance
80.0
10.0
Commercial appeal
40.0
0.0
Recognition
45.0
0.0

Analyst note

Oct 31, 2026

A published view of Kansas City Chiefs

Kansas City Chiefs records 38.4 AI Visibility, ranking #2 among eligible NFL teams. Social Presence is 0.0 and BX Overall is 25.0. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
4,382,035
Prior recorded followers2026-10-24
4,381,578
+457 followers+0.010%

X

Comparable weekly observations
Latest recorded followers2026-10-31
2,612,227
Prior recorded followers2026-10-24
2,612,828
-601 followers-0.023%
Published Social Presence 0.02 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 2

claude-sonnet-5

Recent Super Bowl dynasty, star power of Patrick Mahomes, and crossover pop-culture appeal (Taylor Swift effect) give massive brand visibility.

No cited sources supplied

Gemini Rank 2

gemini-3.8-flash

Sustained Super Bowl dominance led by Patrick Mahomes, paired with immense mainstream pop-culture visibility, makes the Chiefs one of the most recognized franchises in sports.

No cited sources supplied

OpenAI Rank 2

gpt-6-sol

Recent success has put them at the forefront of NFL fandom. (spglobal.com)

32 cited sources

Perplexity Rank 5

sonar-pro

The Chiefs have become one of the NFL’s most recognizable teams through recent championships, Patrick Mahomes, and sustained media visibility.[4][9]

10 cited sources