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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Luka Doncic
NBA · Player

Luka Doncic

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

11.1Published composite · 0–100

AI Visibility

17.1#5 in NBA · AI Visibility

Social Presence

0.02 of 2 platforms comparable

Week-over-week

-2.7BX Overall points

AI Visibility -4.2 points

BX Overall History

Oct 31, 2026BX Overall

Peer Rank

View all rankings →
#5

AI Visibility among NBA players

Comparable playersAI rankBX Overall
LeBron James#161.1
Stephen Curry#245.0
Giannis Antetokounmpo#319.2
Kevin Durant#414.6

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
25.0
0.0
Global reach
35.0
5.0
Cultural relevance
15.0
0.0
Commercial appeal
35.0
0.0
Recognition
10.0
0.0

Analyst note

Oct 31, 2026

A published view of Luka Doncic

Luka Doncic records 17.1 AI Visibility, ranking #5 among eligible NBA players. Social Presence is 0.0 and BX Overall is 11.1. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
10,760,204
Prior recorded followers2026-10-24
10,767,594
-7,390 followers-0.069%

X

Comparable weekly observations
Latest recorded followers2026-10-31
10,035,237
Prior recorded followers2026-10-24
10,080,797
-45,560 followers-0.452%
Published Social Presence 0.02 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 5

claude-sonnet-5

Young superstar with massive fan following and frequent national TV appearances.

No cited sources supplied

Gemini Rank 5

gemini-3.8-flash

Consistently among the most-watched and heavily marketed stars in basketball, his extraordinary play keeps him at the forefront of sports media coverage.

No cited sources supplied

OpenAI Rank 5

gpt-6-sol

His global following and strong fan engagement give him one of the league’s biggest personal brands. (nba.com)

89 cited sources

Perplexity Rank 5

sonar-pro

Doncic’s elite play, move to the Lakers, and large international following give him one of the NBA’s most powerful active brands.

10 cited sources