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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Lamar Jackson
NFL · Player

Lamar Jackson

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

6.4Published composite · 0–100

AI Visibility

9.8#4 in NFL · AI Visibility

Social Presence

0.02 of 2 platforms comparable

Week-over-week

+1.4BX Overall points

AI Visibility +2.1 points

BX Overall History

Oct 31, 2026BX Overall

Peer Rank

View all rankings →
#4

AI Visibility among NFL players

Comparable playersAI rankBX Overall
Patrick Mahomes#146.6
Travis Kelce#241.5
Josh Allen#320.6
Jalen Hurts#55.2

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
10.0
0.0
Global reach
30.0
0.0
Cultural relevance
10.0
0.0
Commercial appeal
0.0
0.0
Recognition
20.0
0.0

Analyst note

Oct 31, 2026

A published view of Lamar Jackson

Lamar Jackson records 9.8 AI Visibility, ranking #4 among eligible NFL players. Social Presence is 0.0 and BX Overall is 6.4. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
3,539,001
Prior recorded followers2026-10-24
3,540,202
-1,201 followers-0.034%

X

Comparable weekly observations
Latest recorded followers2026-10-31
1,478,437
Prior recorded followers2026-10-24
1,479,628
-1,191 followers-0.080%
Published Social Presence 0.02 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 4

claude-sonnet-5

The Ravens' dynamic MVP quarterback has a large global highlight-driven following, especially on social media.

No cited sources supplied

Gemini Rank 5

gemini-3.8-flash

The two-time NFL MVP quarterback commands immense visibility and fan following across North America due to his electrifying, signature style of play.

No cited sources supplied

OpenAI Rank 5

gpt-6-sol

The Ravens quarterback rounds out the five highest-ranked eligible players in YouGov’s recognition measure. (yougov.com)

120 cited sources

Perplexity Rank 4

sonar-pro

Jackson is a highly recognizable former MVP quarterback and ranks among the NFL’s most popular active players.[5]

10 cited sources