St. Louis City SC

MLS franchise

League

MLS

Location

St. Louis, MO

Valuation

$0.4B · Forbes

Forbes Rank

#27

Avg Mentions/Run

2.4

#16New England Revolution #18Vancouver Whitecaps FC

AI insight

St. Louis City SC is well known to Claude but nearly invisible on GPT-4o and Gemini and Perplexity.

BX Overall trend

Bowstone Index

5.3

BX Overall combines AI visibility and social momentum across all tracked franchises.

MLS (BX 6.9)

Fair

1-week change

-4.7

vs. Aug 15, 2026

Both weeks are reconstructed from the mentions and social snapshots on record now, not captured at the time — so a later correction to either input moves a week already reported.

Driver mix (this week)

AI Visibility

-6.7

Social Presence

-0.9

AI Visibility Rank

#14

of 30 MLS franchises

ranked by AI mention share

AI Visibility Rank (all leagues)

#115

of 230 franchises

ranked by AI mention share

BX Overall Rank

#119

of 230 franchises

combines AI visibility + social momentum

AI Visibility

7.96.7

normalized across all 230 franchises49th percentile

9.9 within MLS

Social Presence

0.50.9

+0.1% WoW · normalized across all 230 franchises57th percentile

1.3 within MLS

Market Signal

33.6

Mentions (latest run)

-1 vs prior run

Dominant platform

Claude

2 of 2 mentions

Avg. rank when listed

2.0

1 ranked appearances

Total followers

309.5K

+0.1%

Why it moved this week

-1 mention

Aug 15, 2026 → Aug 22, 2026 · one or both runs reconstructed from stored mentions

Too little movement to attribute. The week's changes are within the range a single re-run of the same prompts would produce.

Attribution is probabilistic. These are the prompts, models and sources whose measurements changed most alongside this entity — not a claim that any of them caused the movement.

Platform dependence

Claude2 (100%)
GPT-4o0 (0%)
Gemini0 (0%)
Perplexity0 (0%)

Recommendation quality

17total mentions across all tracked runs

Top MentionNamed first or most prominently0 (0%)
Strong MentionActively discussed, not just listed7 (41%)
ListedAppeared in response without emphasis10 (59%)
QualifiedMentioned with caveats or reservations0 (0%)

AI sentiment breakdown

Positive 94%Neutral 6%Negative 0%

Sentiment by platform

Claude100% positive
GPT-4o50% positive
Gemini100% positive
Perplexity—

Social followers over time

AI mentions trend

ClaudeGPT-4oGeminiPerplexity

Top cited domains

Perplexity only · cited per question, not per entity

bigsoccer.com2 prompts100%
mlssoccer.com2 prompts100%
reddit.com2 prompts100%

+21 more domainsPaid tier

Share of the 2 cited questions this entity was mentioned in.

Recent news mentions

Weekly digests · entity named, not necessarily the lead story

Not yet surfaced in weekly news summaries.

Why it matters

Concentrated on Claude
100% of current AI visibility comes from Claude — presence on GPT-4o and Gemini and Perplexity is the biggest growth opportunity.
AI visibility slipping
AI mention share moved -0.1% run-over-run. Rising AI visibility often precedes broader attention — track this entity against social growth on the Correlation view.
Latest market value on record
$420M (forbes, Jun 10, 2025). Market Signal is tracked as a standalone data point alongside the Bowstone Index, not as one of its weighted components — see the Correlation view.