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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Nathan MacKinnon
NHL · Player

Nathan MacKinnon

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

7.4Published composite · 0–100

AI Visibility

11.2#3 in NHL · AI Visibility

Social Presence

0.22 of 2 platforms comparable

Week-over-week

+2.3BX Overall points

AI Visibility +4.2 points

BX Overall History

Oct 31, 2026BX Overall
#3

AI Visibility among NHL players

Comparable playersAI rankBX Overall
Connor McDavid#140.0
Auston Matthews#215.5
Connor Bedard#37.5
Leon Draisaitl#53.8

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
15.0
0.0
Global reach
15.0
0.0
Cultural relevance
15.0
0.0
Commercial appeal
25.0
0.0
Recognition
10.0
0.0

Analyst note

Oct 31, 2026

A published view of Nathan MacKinnon

Nathan MacKinnon records 11.2 AI Visibility, ranking #3 among eligible NHL players. Social Presence is 0.2 and BX Overall is 7.4. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
439,579
Prior recorded followers2026-10-24
439,424
+155 followers+0.035%

X

Comparable weekly observations
Latest recorded followers2026-10-31
114,347
Prior recorded followers2026-10-24
114,367
-20 followers-0.017%
Published Social Presence 0.22 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 5

claude-sonnet-5

Elite Colorado Avalanche forward and reigning Hart Trophy-caliber player with growing national exposure.

No cited sources supplied

OpenAI Rank 5

gpt-6-sol

The Avalanche star rounds out the five players Forbes identifies as the NHL’s leading off-ice earners. (tollbit.forbes.com)

41 cited sources

Perplexity Rank 5

sonar-pro

Colorado’s elite center combines sustained superstar performance with broad recognition among contemporary NHL fans.[4][8]

10 cited sources