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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Macklin Celebrini
NHL · Player

Macklin Celebrini

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

5.4Published composite · 0–100

AI Visibility

4.9#6 in NHL · AI Visibility

Social Presence

6.31 of 2 platforms comparable

Week-over-week

-0.4BX Overall points

AI Visibility +2.8 points

BX Overall History

Oct 31, 2026BX Overall
#6

AI Visibility among NHL players

Comparable playersAI rankBX Overall
Connor McDavid#140.0
Auston Matthews#215.5
Connor Bedard#37.5
Nathan MacKinnon#37.4

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
0.0
0.0
Global reach
0.0
0.0
Cultural relevance
20.0
0.0
Commercial appeal
15.0
0.0
Recognition
0.0
0.0

Analyst note

Oct 31, 2026

A published view of Macklin Celebrini

Macklin Celebrini records 4.9 AI Visibility, ranking #6 among eligible NHL players. Social Presence is 6.3 and BX Overall is 5.4. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
825,028
Prior recorded followers2026-10-24
818,798
+6,230 followers+0.761%

X

Unavailable / excluded
Latest recorded followers
—
Prior recorded followers
—

Unavailable: two comparable observations are not recorded for this platform.

Published Social Presence 6.31 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Perplexity Rank 3

sonar-pro

Celebrini’s elite performance, No. 1-pick profile, youth, and rapid rise make him one of hockey’s strongest emerging marketing assets.[5][9]

10 cited sources