All entities
B

DraftKings

Other brand

League
Other
Type
brand
Avg Mentions/Run
9.7
Share
AI insight

DraftKings is consistently visible across all four AI platforms — a balanced answer-share profile.

BX Overall trend

Bowstone Index
80.5

BX Overall combines AI visibility and social momentum across all tracked brands.

Excellent
1-week change
+12.4

vs. Aug 15, 2026

Both weeks are reconstructed from the mentions and social snapshots on record now, not captured at the time — so a later correction to either input moves a week already reported.

Driver mix (this week)
AI Visibility
Social Presence
+35.5
AI Visibility Rank (all leagues)
#1
of 27 brands
ranked by AI mention share
BX Overall Rank
#1
of 27 brands
combines AI visibility + social momentum
AI Visibility
100.0
normalized across all 27 brands96th percentile
Social Presence
44.435.5
+0.3% WoW · normalized across all 27 brands
Market Signal
Not applicable for brands
Mentions (latest run)
10
0.0
Dominant platform
Claude
4 of 10 mentions
Avg. rank when listed
1.4
5 ranked appearances
Total followers
802.6K
+0.3%

Why it moved this week

0 mentions

Aug 15, 2026Aug 22, 2026 · one or both runs reconstructed from stored mentions

Too little movement to attribute. The week's changes are within the range a single re-run of the same prompts would produce.

Attribution is probabilistic. These are the prompts, models and sources whose measurements changed most alongside this entity — not a claim that any of them caused the movement.

Platform dependence

  • Claude4 (40%)
  • GPT-4o2 (20%)
  • Gemini2 (20%)
  • Perplexity2 (20%)

Recommendation quality

68total mentions across all tracked runs
  • Top Mention15 (22%)
  • Strong Mention8 (12%)
  • Listed44 (65%)
  • Qualified1 (1%)

AI sentiment breakdown

Positive 59%Neutral 40%Negative 1%
Sentiment by platform
  • Claude64% positive
  • GPT-4o64% positive
  • Gemini71% positive
  • Perplexity33% positive

Social followers over time

AI mentions trend

ClaudeGPT-4oGeminiPerplexity

Top cited domains

Perplexity only · cited per question, not per entity

  • betting.us2 prompts50%
  • sportshandle.com2 prompts50%
  • altenar.com1 prompt25%
+69 more domainsPaid tier

Share of the 4 cited questions this entity was mentioned in.

Recent news mentions

Weekly digests · entity named, not necessarily the lead story

Not yet surfaced in weekly news summaries.

Why it matters

  • Balanced platform profile

    Visibility is spread across platforms — a balanced profile that limits the risk of disappearing from any one AI assistant.

  • AI visibility holding steady

    AI mention share moved -0.0% run-over-run. Rising AI visibility often precedes broader attention — track this entity against social growth on the Correlation view.

  • Live on 4 of 4 platforms

    Platform consistency contributes up to 20 points of the Bowstone Index's AI component.