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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Cale Makar
NHL · Player

Cale Makar

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

1.4Published composite · 0–100

AI Visibility

2.1#8 in NHL · AI Visibility

Social Presence

0.02 of 2 platforms comparable

Week-over-week

-0.1BX Overall points

AI Visibility +0.7 points

BX Overall History

Oct 31, 2026BX Overall

Peer Rank

View all rankings →
#8

AI Visibility among NHL players

Comparable playersAI rankBX Overall
Connor McDavid#140.0
Auston Matthews#215.5
Connor Bedard#37.5
Nathan MacKinnon#37.4

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
0.0
0.0
Global reach
5.0
0.0
Cultural relevance
10.0
0.0
Commercial appeal
0.0
0.0
Recognition
0.0
0.0

Analyst note

Oct 31, 2026

A published view of Cale Makar

Cale Makar records 2.1 AI Visibility, ranking #8 among eligible NHL players. Social Presence is 0.0 and BX Overall is 1.4. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
259,132
Prior recorded followers2026-10-24
259,164
-32 followers-0.012%

X

Comparable weekly observations
Latest recorded followers2026-10-31
34,554
Prior recorded followers2026-10-24
34,574
-20 followers-0.058%
Published Social Presence 0.02 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Perplexity Rank 4

sonar-pro

Makar’s status as the NHL’s premier defenseman, Canadian Olympic visibility, and major-profile Colorado role extend his cultural reach beyond the sport.[4][5]

10 cited sources