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Benchmark published · Oct 31, 2026Core v2 · Published observation (4 models)
Auston Matthews
NHL · Player

Auston Matthews

Brand visibility across AI answers. Published scores, comparable social signals,
and the evidence behind this Core observation.

BX Overall

15.5Published composite · 0–100

AI Visibility

23.8#2 in NHL · AI Visibility

Social Presence

0.12 of 2 platforms comparable

Week-over-week

-1.9BX Overall points

AI Visibility -1.4 points

BX Overall History

Oct 31, 2026BX Overall

Peer Rank

View all rankings →
#2

AI Visibility among NHL players

Comparable playersAI rankBX Overall
Connor McDavid#140.0
Connor Bedard#37.5
Nathan MacKinnon#37.4
Leon Draisaitl#53.8

What’s driving this score?

AI concepts · 70% peer group / 30% cross-sport
ConceptPeer groupCross-sport
Brand strength
50.0
0.0
Global reach
10.0
0.0
Cultural relevance
25.0
0.0
Commercial appeal
45.0
0.0
Recognition
40.0
0.0

Analyst note

Oct 31, 2026

A published view of Auston Matthews

Auston Matthews records 23.8 AI Visibility, ranking #2 among eligible NHL players. Social Presence is 0.1 and BX Overall is 15.5. These are published score levels; comparisons remain within the Core series.

Social Momentum

Social observations through 2026-10-31

Weekly follower movement is separate from Core AI history. Social Presence remains the published score.

Instagram

Comparable weekly observations
Latest recorded followers2026-10-31
972,957
Prior recorded followers2026-10-24
972,677
+280 followers+0.029%

X

Comparable weekly observations
Latest recorded followers2026-10-31
255,751
Prior recorded followers2026-10-24
255,889
-138 followers-0.054%
Published Social Presence 0.12 of 2 platforms comparable · Missing or flagged platforms are not scored as zero.

Featured AI answers & evidence

Selected excerpts from the published benchmark

Claude Rank 4

claude-sonnet-5

Star Toronto Maple Leafs captain known for prolific goal-scoring in a major media market.

No cited sources supplied

Gemini Rank 4

gemini-3.8-flash

As the top American goal-scorer starring in the massive Toronto market, he enjoys high cross-border visibility and crossover cultural appeal.

5 cited sources

OpenAI Rank 4

gpt-6-sol

The Toronto Maple Leafs captain has exceptional visibility among Canadian and American fans. (nhl.com)

34 cited sources

Perplexity Rank 4

sonar-pro

Toronto’s American-born superstar is among the league’s most prominent current players and biggest market personalities.[7]

10 cited sources