Archived snapshot. This is the answer exactly as Bowstone recorded it for the week of Jul 11, 2026, kept unchanged. See the current answer for the latest week.

Tracked prompt · week of Jul 11, 2026

Which athletes do AI models say are the most marketable?

“Who are the most marketable athletes in the world right now?”

Asked which athletes are the most marketable in the world right now, the four AI models Bowstone tracks named Lionel Messi most often — in 3 of 4 answers for the week of Jul 11, 2026. Seven athletes were named in total.

This tracks visibility in AI answers, not endorsement earnings or commercial value.

Ranked by how many of the four AI models named each athleteClaude · GPT-4o · Gemini · Perplexity
#NameModels naming itAvg. positionBX Overall
1Lionel Messi3 of 42.0—
2LeBron James3 of 43.3—
3Caitlin Clark2 of 43.5—
4Shohei Ohtani1 of 42.0—
5Patrick Mahomes1 of 46.0—
6Travis Kelce1 of 47.0—
7Stephen Curry1 of 48.0—

How this was measured

Ranked by how many of the four tracked AI models named each athlete in their answer to this exact question, then by the average position each gave it. Bowstone asks this question of Claude, GPT-4o, Gemini and Perplexity every week and records every entity named. This is a measure of what the models say, not a ranking of commercial value.

View the full leaderboard →Explore all tracked entities

Bowstone tracks how AI models describe sports brands. Read the methodology.

Every tracked week

Bowstone asks this question every week and keeps each answer exactly as it was.